Brand Identity

 

It's not as hard as you think! We explain how to create a new brand from scratch.

When a client approaches you to create a new brand identity for their product, service or event, things can seem a little bit daunting. But don't worry - all you need to do is apply all the skills you've built up in your design career in a slightly different way. To help you along, here are some expert tips on developing the perfect brand identity that will make both you and your client happy.

Who knows, come next year it might be your brand on the corner of every street...

01. Strategise from the start




The starting point for this brand identity for printing company F61 Work Room was its own machines and process

Before starting work on a new brand identity, draw up a brand strategy to form a set of values and a proposition upon which the client and you agree. If this doesn't happen at the start of a project, the client will have no benchmark against which to gauge whether the creative concepts are relevant.

Who knows, come next year it might be your brand on the corner of every street...

02. Work with a brief

If design concepts are created without thorough briefing on the brand, then both creative and client end up relying too much on an intuitive idea of the solution, and accordingly run the risk of feedback being subjective. A brief that's drawn up from a clear brand strategy enables both parties to rationalise the design decisions.

03. Do your research

Understand the personality of the brand - its history, function and the ethos behind it all. Extract every nuance of who the client is and what the company's about, including the intended target market, how it wishes to be perceived, and formats and outlets for where it wishes to promote itself.

Who knows, come next year it might be your brand on the corner of every street...



04. Gauge their expectations

It can be a valuable exercise to ask clients to do their own exploration into finding references for their branding: you'll soon see what they like, and - usefully - how broad their understanding of design is.

 


 

 

 

 

    Suggestion
Copyright © 2013 Advansys.. All Rights Reserved.                                      All Trademarks and Copyrights are the Property of their respective owners                                     Proudly Served by: Xorin Inc